Marketing Hope: Get-Rich-Quick Schemes in Siberia

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Marketing Hope: Get-Rich-Quick Schemes in Siberia

Name: Marketing Hope: Get-Rich-Quick Schemes in Siberia
ISBN: 9781789200133

Leonie Schiffauer

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Multilevel marketing and pyramid schemes promote the idea that participants can easily become rich. These popular economies turn ordinary people into advocates of their interests and missionaries of the American Dream. Marketing Hope looks at how different types of get-rich-quick schemes manifest themselves in a Siberian town. By focusing on their social dynamics, Leonie Schiffauer provides insights into how capitalist logic is learned and negotiated, and how it affects local realities in a post-Soviet environment.

साल:

2019

प्रकाशन:

Berghahn Books

भाषा:

english

पृष्ठ:

186

ISBN 10:

178920013X

ISBN 13:

9781789200133