国际商务英语

1 (p1): Module 1 INTRODUCTION
1 (p1-1): Chapter 1 The World Renowned Banks
1 (p1-1-1): 1.1 Citibank
1 (p1-1-2): 1.2 Dai-Ichi Kangyo Bank
1 (p1-1-3): 1.3 JPMorgan Chase
2 (p1-1-4): 1.4 Bank of America
3 (p1-1-5): 1.5 Barclays Bank
3 (p1-1-6): 1.6 Hong Kong and Shanghai Banking
3 (p1-1-7): 1.7 Bank of China
4 (p1-1-8): 1.8 Bank of Montreal
5 (p1-1-9): 1.9 Swiss Bank Corp
5 (p1-1-10): 1.10 First Interstate Bancorp
6 (p1-1-11): Reading Material
7 (p1-1-12): Exercises
7 (p1-1-13): Business Tip:Business Meeting
8 (p1-2): Chapter 2 International Economic Organizations
8 (p1-2-1): 2.1 Comprehensive Economic Organizations
16 (p1-2-2): 2.2 Organizations in Trade
18 (p1-2-3): 2.3 Organization in Finance
24 (p1-2-4): Reading Material
27 (p1-2-5): Exercises
27 (p1-2-6): Business Tip:Business Lunch
29 (p2): Module 2 INTERNATIONAL MARKETING
29 (p2-1): Chapter 1 Introduction to Marketing
31 (p2-1-1): Reading Material
32 (p2-1-2): Exercises
33 (p2-1-3): Business Tip:Making a Client Wait
34 (p2-2): Chapter 2 Analysis of Market Environment
34 (p2-2-1): 2.1 Background of Market Environment
37 (p2-2-2): 2.2 Relevant Knowledge
37 (p2-2-3): Reading Material
38 (p2-2-4): Business Tip:Learn About the Art of Gifting
39 (p2-3): Chapter 3 Market Research
39 (p2-3-1): 3.1 Pre-knowledge
41 (p2-3-2): 3.2 Theory of Marketing
43 (p2-3-3): Business Tip:Express Yourself through Your Business Card
44 (p2-4): Chapter 4 Market Segmentation,Targeting and Positioning
44 (p2-4-1): 4.1 Introduction
47 (p2-4-2): 4.2 Relevant Knowledge
49 (p2-4-3): Reading Material
58 (p2-4-4): Exercises
59 (p2-4-5): Business Tip:Negotiating Tip
59 (p2-5): Chapter 5 The Marketing Mix
59 (p2-5-1): 5.1 4P's
62 (p2-5-2): 5.2 Promotional Mix
73 (p2-6): Chapter 6 Channels of Distribution
73 (p2-6-1): 6.1 Channels of Distribution
77 (p2-6-2): 6.2 Wholesaling
79 (p2-6-3): Business Tip:Conversational Tip
80 (p2-7): Chapter 7 Marketing for E-commerce
80 (p2-7-1): 7.1 Marketing for E-commerce
83 (p2-7-2): 7.2 Relevant Knowledge
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